The Coca-Cola Company is going to an auction and the winner will receive a lot of benefits: access to events by Coca-Cola and a loot box full of four dynamic and rare 1-of-1 NFTs plus more hidden surprises that will only be revealed when opened.

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All Coca-Cola proceeds from the auction will be donated to Special Olympics International

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Coca-Cola will be celebrating International Friendship Day on July 30th with the launch of its first-ever collectibles in the virtual world.

Access to events

-A 1-of-1 futuristic take on the classic delivery uniform. It includes a unique 1-of-1 unlockable version that can be worn in Decentraland.
-Capture the experience of sharing a Coca-Cola using instantly recognizable audio cues: the pop of a bottle opening, the sound of a beverage being poured over ice, the unmistakeable fizz and that first refreshing taste.
-Reimagining Coca-Cola’s highly collectible 1956 retro vending machines for the metaverse.
-This just in! In honor of International Friendship Day, Coca-Cola is revealing that the winning bidder will also receive an in-real-life Coca-Cola refrigerator. The retro, made-in-Italy SMEG FAB28—which officially hits the market in November—will be fully stocked with ice-cold Coca-Cola to share with friends.

Full ownership of items / products

Coca-Cola

By the brand

The Coca-Cola Friendship Loot Box NFT

The Coca-Cola Bubble Jacket Wearable

The Coca-Cola Bubble Jacket Shareable

The Coca-Cola Friendship Card

The Coca-Cola Sound Visualizer

The Coca-Cola Vintage Cooler NFT

auctioned as a single lot, our first digital collectibles re-imagine some of Coca-Cola’s iconic assets for the metaverse, with each NFT inspired by shared moments of friendship.
Inspired by video-game loot boxes, the Friendship Box is packed full of four dynamic and rare 1-of-1 NFTs plus more hidden surprises that will only be revealed when opened.